Speaking at Confab Central, Minneapolis, May 2015

By Posted in - ALL & Company News & Content Strategy on March 26th, 2015 0 Comments

announcement about Tracy Playle speaking at Confab Central

I’m delighted to announce that I’m going to be heading across the pond in May to speak at Confab Central, the world’s leading content strategy conference.

The conference will bring together over 650 content strategists to hear from and work with a range of industry-leading speakers and experts. The event takes place 20-22 May in Minneapolis, USA.

Speakers’ friends and contacts discount

As a speaker, I have been given a discount code to share as widely as I wish for the event. If you enter in the code PLAYLE2015 when you register, you’ll receive a discounted rate (the extended early bird rate).

My Session: You’re having a laugh

My full session title is “You’re having a laugh: Engaging through giggles and guffaws”. Here’s the session description:

We all love to laugh, but a content strategy that aims to use comedy and humour to engage is often destined to divide some and conquer others. Of all engagement tactics, hitting the right notes with humour is perhaps the trickiest to master, and the toughest to gain buy-in for amongst colleagues. Often with good reason.

As we giggle and gasp our way through the session, Tracy will explore different ways of thinking about and approaching humorous content—how we align it to our organizational culture, and what the ingredients are for content that splits sides versus that which activates the tumbleweed.

In this session you will learn:

  • Different models of thinking about and understanding humour
  • About real examples of “funny” content that worked and those that failed
  • Ways of thinking about how to pitch the correct level of “funny” for your organization and audience The correct way to spell “humor”.

I hope to see you in Minneapolis!

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