Consultancy
We can bring a different perspective to your organisation’s content…
Improving your processes and skills
Content operations: We review operational processes for producing and publishing content, and make recommendations for increasing efficiency and effectiveness. We can develop an overarching strategy for your content operations or help improve your existing strategy.
Content governance: We assess how content is being governed, including ownership frameworks and review processes. We can make recommendations on how to enhance and embed your content governance model to ensure quality, accuracy and accountability.
Content training: We can provide bespoke training to help you with all aspects of content process and strategy. From clear and concise writing through to getting stakeholders on board with your content strategy, our expertise can boost your skills and your content.
Helping your content work harder
Content strategy and content marketing: We can develop a vision for your content, along with recommendations on how to plan, structure, produce and maintain content to attract and engage your audiences, through social media, SEO and other tactics.
Content modelling: Breaking your content down into component parts will allow you to rebuild it to fit different formats, purposes and audiences. We can map your domain and help you develop the content model you need to meet user needs and your business objectives.
Content audit and testing: We analyse your content’s current performance using analytics and user testing. By exploring how well it’s really working for your users, we can help identify opportunities to improve the reach, effectiveness and impact of your content.
Understanding your audiences and impact
Audience journey mapping: We research, analyse, and map audience journeys, so we can understand how to meaningfully track the impact of your audience’s actions on your organisational goals. We can use the audience maps to recommend areas for development.
Ethnographic research: We go beyond user needs with long-term, qualitative research using a range of techniques. We can help you understand your audience's values, challenges, motivations, and wants, so you can optimise your content’s impact.
Measurement and evaluation frameworks: We work with you to understand how to best track the impact of your content. We’ll give you the tools you need to assess the performance of your content on a tactical and strategic level, and use the insight to support decision-making.
The team of content strategists and content designers at Utterly Content have also delivered projects for:
We conducted a communications audit and impact review for Ofqual to improve their communications for companies submitting to be awarding organisations
We created a content strategy for National Grid to communicate their corporate social responsibility activity
We took a coaching-led approach with the Sutton Trust to help them develop their own content strategy and manage a website redevelopment project
We carried out content testing and focus groups for War Child to develop new fundraising activities
Some of these projects were delivered by our partner company and shared team at Pickle Jar Communications.