Talk less, do more: How Figma can be a game changer for interdisciplinary collaboration
Wednesday 20 March 2024, 12:15 - 13:45 UTC, Stage 2
Learn how Figma can help UX writing and content design better influence the full product development process.
How often as content designers and UX writers do we crave being consulted sooner, longer and more strategically in the product development lifecycle?
It used to be about meetings. And it wasn't that long ago when bringing cake was deemed a good way to get invited to the right meetings and be remembered at the right time. But that doesn’t work when working remotely. So, new approaches are needed if content design is to have an impact across the full product development lifecycle. That’s where tools like Figma come in.
Learning Figma from a UX writer and designer perspective opens the door to greater involvement in the product development process, bringing you closer to product managers, designers and developers.
In this session you’ll learn how to use the tools to place you in a better position to understand each situation and know where to add value. You’ll see how to navigate the interplay between text and visuals with ease. And you’ll understand how using tools this way will position you as a key stakeholder and elevate the role of UX writing and content design in any project.
A tool to takeaway
In this session you’ll be given a practical checklist focused on Figma (including a Figma file) offering actionable, easy-to-implement steps for people in content-related roles. These range from creating prototypes to getting familiar with project-specific components. We'll also discuss what impact each action item can have on collaboration.
This session will help you to…
Understand why to invest your time and energy in learning some of the basics of Figma to ensure you’re in the right place at the right time.
Know how to have your voice heard through Figma, positioning you as an essential stakeholder in the full product development process.
Build relationships with other functions and departments by giving you greater visibility and showing the value that you add.
Meet your session facilitators
Maggie Lubas (Germany and Poland)
UX Writer, onlyfy
Maggie has had a passion for languages for as long as she can remember. It was after working for a major German corporation that she decided to leap into the world of UX and combine her business knowledge with creativity.
Today, she not only champions clear language, but has learned to speak the development lingo and pairs logic with tech requirements to communicate internally and externally with users. She has held numerous workshops and knows how to educate her colleagues on topics such as tone of voice and gender-inclusive language. She’s an advocate of lean UX processes and is constantly exploring new ways of working. This is also how she created the content design system at onlyfy.
When she’s not writing copy, she’s travelling, practising her many language skills and trying out local food.
Languages spoken: German, English, Spanish, Polish, Portuguese, French
A global problem they’d love to solve: Make it possible for every child to go to school
Something they can’t be without: My family and friends, and a good night’s sleep
Nina Winkler (Germany)
UX Writer, onlyfy
Nina has a degree in General and Comparative Linguistics. Focussing on pragmatics at that time, she unraveled the intricacies of how language works and the processes at play in our brains, leading her to conduct EEG studies within the university’s language laboratory. However, it was a pivotal internship at a major tech company where she discovered the world of UX design and developed her passion for the discipline. From there, her UX journey took flight. Fast forward to today, Nina is an expert on inclusive job descriptions and steered her team through two comprehensive redesigns. She’s worked on the company’s tone of voice, including the development of our content design system in Figma, and now keeps a log of content decisions.
When Nina isn't knee-deep in research projects and fine-tuning copy, you'll find her getting her hands dirty in her thriving vegetable garden.
Languages spoken: German, English, French, Swedish, Norwegian
A global problem they’d love to solve: Free housing and turning evil corporations into a force for good instead of profit
Something they can’t be without: My friends and family, and my garden