All sessions:
24 hours of learning and much more

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  • Can’t attend live? Everything will be recorded and available to catch-up for 3 months after the event.

Learning blocks

Learning blocks are 90 minute intensive learning sessions that include a talk, a tool or technique for you to apply to your work, and time for discussion, peer learning and interaction. Our programme features 18 learning blocks covering a range of topics in content strategy, content design and UX, content marketing and content operations.

Featured
Content Modelling for Everyone
Learning block, Content operations, Content strategy
Content Modelling for Everyone
Learning block, Content operations, Content strategy

Larry Swanson, Content Architect, Elless Media

You never know when you might be called upon to do some content modelling. This session will get you ready.

Learning block, Content operations, Content strategy
Neurowriting: Deciphering brain, emotion, and societal bias for an optimised content strategy
Learning block, Content operations, Content strategy
Neurowriting: Deciphering brain, emotion, and societal bias for an optimised content strategy
Learning block, Content operations, Content strategy

Veruska Anconitano, Multilingual SEO & Globalisation Consultant

Transform your approach to SEO and content marketing by understanding and drawing from sociological neurowriting to tap into subconscious audience drivers.

Learning block, Content operations, Content strategy
Beyond Words: Crafting Seamless User Journeys with AI-driven Content Design
Learning block, Content operations, Content strategy
Beyond Words: Crafting Seamless User Journeys with AI-driven Content Design
Learning block, Content operations, Content strategy

Rishi Sharma, Lead Content Designer, Cvent

Dive into the future of UX! Join me in exploring the art of prompt engineering and AI, revolutionizing content design for unparalleled user experiences.

Learning block, Content operations, Content strategy
Mapping metrics to customer journeys
Learning block, Content operations, Content strategy
Mapping metrics to customer journeys
Learning block, Content operations, Content strategy

Noz Urbina, Omnichannel Content Strategist, Urbina Consulting

Bringing together audience journey mapping and business metrics, but now supercharged and accelerated through the power of artificial intelligence.

Learning block, Content operations, Content strategy
Calculating the ROI of optimising content production
Learning block, Content operations, Content strategy
Calculating the ROI of optimising content production
Learning block, Content operations, Content strategy

Rahel Anne Bailie, Content Solutions Director, Technically Write IT

Explore how to enhance your content team's efficiency. Learn to identify bottlenecks, optimise operations, and spend more time on high-value tasks.

Learning block, Content operations, Content strategy
Harnessing data-driven storytelling for more impactful content design
Learning block, Content operations, Content strategy
Harnessing data-driven storytelling for more impactful content design
Learning block, Content operations, Content strategy

Cameron Pegg, Content and Storytelling Strategist

A picture paints a thousand words…and sometimes a strong data visualisation or infographic is the best content solution for your intended message and audience.

Learning block, Content operations, Content strategy
Write emails people will read
Learning block, Content design, Content operations
Write emails people will read
Learning block, Content design, Content operations

Ashley Budd, Senior Director of Advancement Marketing, Cornell University and Day Kibilds, Strategy Director, Ologie

Do people read emails anymore? Yes — they do. But not the way you think. Use our templates to make sure your content gets read, guaranteed.

Learning block, Content design, Content operations
The CX of CRO: a content strategy approach to optimising experiences
Learning block, Content operations, Content strategy
The CX of CRO: a content strategy approach to optimising experiences
Learning block, Content operations, Content strategy

Mary Sabotkoski, Senior Content Strategist, Canva

How can we combine the skills of conversion rate optimisation with content strategy to create even better user experience and improved business outcomes?

Learning block, Content operations, Content strategy
Shaping content design for neurodivergent audiences
Learning block, Content operations, Content strategy
Shaping content design for neurodivergent audiences
Learning block, Content operations, Content strategy

Katrin Suetterlin, UX Content Strategist and Consultant, Sutterlin.Design

Around 15-20% of the world’s population are neurodivergent, so how can we ensure our content allows for invisible differences in our brains?

Learning block, Content operations, Content strategy
Addressing digital disruption through effective sales and service content strategy
Learning block, Content operations, Content strategy
Addressing digital disruption through effective sales and service content strategy
Learning block, Content operations, Content strategy

Kanika Bhatia, ANZ Bank, Australia

Navigate digital disruption with effective content strategy. Gain insights, build trust, and stay ahead using practical tips and proven frameworks.

Learning block, Content operations, Content strategy
Dynamic portfolio development for UX writers and content strategists
Learning block, Content operations, Content strategy
Dynamic portfolio development for UX writers and content strategists
Learning block, Content operations, Content strategy

Katherine Igiezele, UX Writer at Toptal, Coach at UX Content Champ

Increasingly there is an expectation that content professionals have a portfolio of their work. In this session, we discuss how to create yours.

Learning block, Content operations, Content strategy
How to prioritise content requests and make informed decisions
Learning block, Content operations, Content strategy
How to prioritise content requests and make informed decisions
Learning block, Content operations, Content strategy

Robert Mills, Content Designer and Strategist, Fourth Wall Content

How to navigate numerous content requests in your inbox without feeling that you have to please everyone and burn your team out in the process.

Learning block, Content operations, Content strategy
Strategic storytelling (now with 100% more AI)
Learning block, Content operations, Content strategy
Strategic storytelling (now with 100% more AI)
Learning block, Content operations, Content strategy

Tizzy Asher, Director of Content Design, Meta Reality Labs

Learn how we can build a strategic framework for our storytelling, and then use generative AI tools to generate variants and inspiration.

Learning block, Content operations, Content strategy
Creating visualisations for content strategy and content modelling
Learning block, Content operations, Content strategy
Creating visualisations for content strategy and content modelling
Learning block, Content operations, Content strategy

Jael Schultz, Content Architect, American Express

How can even the most artistically challenged content professional create visualisations to really enhance your content strategy and improve collaboration?

Learning block, Content operations, Content strategy
Creating understanding between content professionals and developers
Learning block, Content operations, Content strategy
Creating understanding between content professionals and developers
Learning block, Content operations, Content strategy

Paulo Fernandes, Co-founder and lead web developer, Luscious Orange

Understand how developers think about content and how to work with them to create a smoother experience on every project or digital team.

Learning block, Content operations, Content strategy
Creating audience journey maps that transform how you work
Learning block, Content design, Content operations, Content strategy
Creating audience journey maps that transform how you work
Learning block, Content design, Content operations, Content strategy

Joyce Peralta, Manager, Digital Communications, McGill University

How can we leverage the power of audience journey mapping techniques to break down silos and transform our ways of working?

Learning block, Content design, Content operations, Content strategy
Talk less, do more: How Figma can be a game changer for interdisciplinary collaboration
Learning block, Content design, Content operations
Talk less, do more: How Figma can be a game changer for interdisciplinary collaboration
Learning block, Content design, Content operations

Maggie Lubas and Nina Winkler, UX Writers, onlyfy

Learn how Figma can help UX writing and content design better influence the full product development process.

Learning block, Content design, Content operations
Going beyond chatGPT: leveraging machine learning for your whole content strategy
Learning block, Content strategy, Content design, Content marketing, Content operations
Going beyond chatGPT: leveraging machine learning for your whole content strategy
Learning block, Content strategy, Content design, Content marketing, Content operations

Tracy Playle, Chief Content Strategist, Pickle Jar Communications

There’s a lot of focus on generative AI to enhance content production, but how else might machine learning tools advance your approach to content strategy?

Learning block, Content strategy, Content design, Content marketing, Content operations

10 minute takeaways

Our 10 minute takeaways are - well - just that! 15 sessions, each lasting 10 minutes with one topic and one main takeaway. Perfect for those of you who like bitesize learning. We’ll be announcing the full line-up very soon. Our confirmed line up (more coming soon) includes:

Featured
3 ways to get content creators to fall in love with structured content
3 ways to get content creators to fall in love with structured content

Zaneta Styblova, Content Manager, Kontent.ai

Why is structured content something you can’t live without once you try it? Join this short but informative session to find out.

Making your content design documentation work for you
Making your content design documentation work for you

Amanda Wowk, Content Designer, Opencast Software

Content designers need solid documentation to support decisions and team collaboration, despite challenges. This talk offers scalable documentation strategies to optimise workflow efficiency.

Your content has a carbon footprint
Your content has a carbon footprint

Alisa Bonsignore, Founder & Strategist, Clarifying Complex Ideas, LLC

Digital content and the tools we use to distribute and consume it demand high energy, impacting the environment. This talk explores balancing user relevance with environmental sustainability.

Writing for humans, not users: Using a co-design approach
Writing for humans, not users: Using a co-design approach

Chika Nwakanma, Junior Content Designer, Co-op

Learn how content designers can use co-design to steer content approach from a user-centred one to a human-centred one.

From individual contributor to content design lead in 60 days
From individual contributor to content design lead in 60 days

Nicole Michaelis, Head of Content Design, Doordash/Wolt

Many of us will transition from individual contributor to content design lead at some point in our career. Learn what it takes to move into leadership and get some hands-on advice.

Content from conversations: the art of the interview
Content from conversations: the art of the interview

Tony Sheridan, Senior Digital Campaigns Manager, King Abdullah University of Science and Technology (KAUST)

Discover strategies for impactful content creation through interviews, exploring the balance between research and spontaneity, crafting questions, and connecting with audiences deeply.

Regulations: the tale of the unloved ally
Regulations: the tale of the unloved ally

Solena Le Moigne, Content Facilitator, Elegance in Chaos

Regulated industries operate within a complex framework of norms and laws that can be met with resistance by content designers. Learn how to make regulations an ally.

9 and a half questions to transform your audience research
9 and a half questions to transform your audience research

Robert Perry, Director of Research, Pickle Jar Communications

Find out how to get more out of your audience research by asking just the right questions at the right time.

3 steps to more powerful personalisation
3 steps to more powerful personalisation

Dana Rock, Director of Content and Experience Design, Pickle Jar Communications

Power up your content and better engage your users by adopting these three steps to smarter your personalisation.

Content designer, party of one?
Content designer, party of one?

Michelle D Keller, Content Design Lead, Bereavement Services, Care Hospice

Learn how to think about networking in new ways to help create your team and find your people, even if you’re in a content design team of just one person.

Designing the experimentation plan
Designing the experimentation plan

Lucia Possas, Staff Product Designer, Stone

Experiment design is crucial, blending statistical expertise with business insight and practical constraints, ensuring reliable outcomes. This talk focuses on effective experiment planning and execution.

6 content design shortcuts to reclaim your time and alleviate burnout
6 content design shortcuts to reclaim your time and alleviate burnout

Bridget Lawrow, Senior Content Designer, Eventbrite

We often strive for perfection, but our time and energy are limited. Learn how to timebox less-critical tasks from 2 hours to 10 minutes, while keeping your collaborators happy.

Emojiguity: using emojis with consideration, compassion and care
Emojiguity: using emojis with consideration, compassion and care

Simon Fairbanks, Head of Community Engagement, Pickle Jar Communications

Emojis might add colour and fun to our content, but they can also be inaccessible and misinterpreted. Learn how to use them creatively, but responsibly.

Turning images into words: how to write better alt text
Turning images into words: how to write better alt text

Emma Horrell, User Experience Manager, University of Edinburgh

We all know that we must write alt text for images, but are we doing it well? Learn five ways to truly craft and nurture alt text that boosts accessibility and inclusion.

Navigating your content through the shifting tides of search
Navigating your content through the shifting tides of search

Begum Kaya, SEO Manager, Uprise Up

Learn to navigate Google's shifting algorithms with resilient content strategies. Discover adaptation techniques for enduring visibility in the evolving search landscape.

Panel discussions

We’re featuring four panel discussions this year with industry leaders from around the world. Our full speaker line-up for each panel will be announced shortly, but the sessions will be:

Growing a content career across cultures

In this panel we will hear the experiences of content and UX professionals who have traversed continents in the development of their career. We'll explore what it takes to develop a trans-continental career, and understand how cultural difference can be a barrier or an opportunity in developing those career paths.

Building content communities

In this panel we will hear from those who have been at the forefront of building communities of interest in the content industry. We'll hear perspectives on what works and what doesn't in building and sustaining a community of interest.

The future of content marketing

The pace of change in technologies and techniques that shape the face of content marketing appears to accelerate all the time.

That's what our panellists will attempt to explore, bringing a broad range of perspectives from different specialisms and industries.

Responsible and sustainable content practices

In this session our panellists will explore the impact of content practices on the environment, and the ways in which we can become smarter and more responsible for the cost to our planet.